Design Research, With Grit

about_design_design_research_with_grit_service_design_with_grit

Here’s how Design Research starts

"Every act of creation is first an act of destruction." Pablo Picasso

The world thinks it’s moving at warp speed. Buzzwords accumulate like lost socks. It’s time to grasp the needle in the haystack. Design Research discerns patterns, puts things together in new ways and creates measurable value.

Design Research tools & techniques help us look hard, listen, pull things apart, link things together, collate, analyse and synthesise evidence.

Evidence in numbers, in human behaviours, in local trends, in global trends, in history.

Evidence-based design. Qualitative and Quantitative. Feelings  and numbers.

Design Research brings tools to the table that support decision-making from the human point of view, complimenting business modelling, strategy, and organisation design.

The upshot: efficient, effective and unexpected ways of creating value.

Observe, silently.
Listen, actively.
Question, childishly.

Then, let it SOAK.

And then…

Design Research, with GRIT.

baudelaire_quote

To be away from home and yet to feel oneself everywhere at home…the lover of universal life enters into the crowd as though it were an immense reservoir of electrical energy…

Charles Baudelaire – The Painter in Modern Life

nancy-perlman_design_research_doing

Originality is…Discerning patterns that unlock value

Design Research / Transformation / Innovation / Service Design

Understand – Setting the Stage

Desk Research – get up to speed with the domain and its adjacent domains.
Map organisational structure and decision-making flow.
Interpret existing Customer Research and identify gaps.
Ethnographic Research- observation and conversation. What is done VS what is said to be done.
- with employees, managers, security guards – the entire internal space (back stage).
- with end-users / customers – the external space (front stage).

Outcomes:

– Peel back to the problem space.

– Frame the right questions.

– Designate ideas for exploration.

– Report Research.

– Transfer Knowledge.

Explore – Idea to Prototype

Design and Facilitate Workshops.
Conversation and Analysis Sessions.
Prototype:
- Conversations.
- Processes / Operating Procedures.
- Tools.
Field test with end users.

Outcomes:

– Answers the right business question(s).

– Plans to implement “the thing.”

– Measurements for Success.

– Transfer Knowledge.

Launch & Evolve – Eyes & Ears Open

Establish rhythms of Research and Horizon Scanning.
Support ongoing research and strategy goals.

Outcomes:

– Build, launch, monitor.

– Measure “the thing” against defined success criteria.

– Maintain product and service relevance.

– Document innovation opportunities.

– Transfer Knowledge.

charles-kettering-on-theory-practice-and-failure

Great steps in human progress are made by things that don’t work the way philosophy thought they should. If things always worked the way they should, you could write the history of world from now on. But they don’t, and it is those deviations from the normal that make human progress.

Charles Kettering

design_research_with_grit_case_studies_drwg

Work

charles_eames_design_constraints

Here is one of the few effective keys to the design problem — the ability of the designer to recognize as many of the constraints as possible — his willingness and enthusiasm for working within these constraints. Constraints of price, of size, of strength, of balance, of surface, of time and so forth.

Charles Eames

nancy-perlman_clients

Design Research, with Grit

Here’s how Design Research starts

Evidence-based design. Qualitative and Quantitative. Feelings  and numbers.