Design Research, with Grit

Investigative journalism, Business-style

How It’s Done

Observe | Listen | Question

There’s no normal.

It can be hard to get your bearings.

We can help you figure out new paths, see patterns and build resilience by listening with an open ear.


We apply Design methods to mix Big Data (numbers) and Thin Data (humans).

By playing them off against each other, we can find solutions that work better for you, your business and the wider world.

We’re relentlessly curious – about the hard numbers and the soft human edges.


We believe design and resilience thrive in a culture of open, ongoing discussion. Our job is to help you build that culture.


To be away from home and yet to feel oneself everywhere at home…the lover of universal life enters into the crowd as though it were an immense reservoir of electrical energy…

Charles Baudelaire – The Painter in Modern Life



Stress Testing a Proposition
Transforming Operations
Simple solutions pay dividends, so do cutting edge


Selection from Clients...

  • Caledonian Sleeper
  • Vodafone
  • Telefonica
  • BP
  • Foreign & Commonwealth Office
  • Orange

Let's chat...