Design Research, with Grit

aka Tenacious Investigation and Sensemaking

How It’s Done

Observe | Listen | Create

“Willingness to respond creatively to fear without trying to eradicate the source of the fear.”
Esperanza Spalding, musician.

– Unearthing evidence to explore ideas, to support decision-making and to build confidently.

– Synthesising evidence to weave stories leading to ideas – for services, for processes, for products.

– Planning and making resilient, measurable artefacts.

It can be hard to get your bearings, especially in these unknowable times. We can help you figure out new paths, see patterns and create malleable frameworks.

We turn over stones and explore liminal spaces, applying Design methods to mix Big Data (numbers) and Thin Data (humans). We compile evidence-based strategies and solutions that work for humans, businesses, and the world.

We’re insatiably curious.

We believe Design, and people, thrive in a culture of open, ongoing discussion.

Let’s construct solutions, together.


To be away from home and yet to feel oneself everywhere at home…the lover of universal life enters into the crowd as though it were an immense reservoir of electrical energy…

Charles Baudelaire – The Painter in Modern Life



Points of View – Hospital Control Room
Transforming Operations – Banking
Nudging a Tanker – Energy


  • Caledonian Sleeper
  • Vodafone
  • Telefonica
  • BP
  • Foreign & Commonwealth Office
  • Orange
  • J.P. Morgan

Let's chat...