The world thinks it’s moving at warp speed. Buzzwords accumulate like snow drifts. It’s time to get to the needle in the haystack. Because successful innovation is innovation that adds value where value didn’t exist before. And Design Research is about finding new ways of putting things together and uncovering new ways of creating and measuring value.
Design Research techniques help us discern patterns, link things together, and create things that relate to people and behaviours. The upshot: efficient, effective and motivating ways of doing.
How to do Human-Centred Design with Design Research
Design Research uncovers, collates, analyses and synthesises 360 degrees of evidence. Evidence in numbers, in human behaviours, in local trends, in global trends, in history. Design Research looks at things from multiple perspectives, formats, and motivations. Ears and eyes wide open – listening, learning, recording. Exploring new paths. Configuring pieces in new ways.
Design Research brings tools to the table that support decision-making from the human point of view, complimenting business modelling, business strategy, and operations.
Evidence-based design. Qualitative and Quantitative. Feelings and numbers.
- Observe, silently.
- Listen, actively.
- Question, child-like.
Then, let it SOAK.
Design Research, with GRIT.