The world thinks it’s moving at warp speed. Buzzwords accumulate like lost socks. It’s time to grasp the needle in the haystack. Design Research discerns patterns, puts things together in new ways and creates measurable value.
Design Research tools & techniques help us look hard, listen, pull things apart, link things together, collate, analyse and synthesise evidence.
Evidence in numbers, in human behaviours, in local trends, in global trends, in history.
Evidence-based design. Qualitative and Quantitative. Feelings and numbers.
Design Research brings tools to the table that support decision-making from the human point of view, complimenting business modelling, strategy, and organisation design.
The upshot: efficient, effective and unexpected ways of creating value.
- Observe, silently.
- Listen, actively.
- Question, childishly.
Then, let it SOAK.
Design Research, with GRIT.