Design Research, with Grit

aka Tenacious Investigation and Sensemaking

How It’s Done

Observe | Listen | Create

“Willingness to respond creatively to fear without trying to eradicate the source of the fear.”
Esperanza Spalding, musician.

It can be hard to get your bearings, especially in unknowable times. We can help you figure out new paths, trust new patterns and create malleable frameworks to chart a course to your goals. Hold on. Adjust the dial to your comfort level.


Observing & Listening
– Unearthing evidence to explore ideas and inform decision-making.
– Learning from people, from books, from movies, from music, from interactions.

Synthesising & Creating
– Weaving stories and positing scenarios – future services, products, behaviours.

We turn over stones to explore liminal spaces, applying Design methods to mix Big Data (numbers) and Thin Data (humans). We compile evidence-based strategies and solutions that work for humans, businesses, and the world.

We’re insatiably curious.

We believe Design, and people, thrive in a culture of open, ongoing discussion.

Let’s construct solutions, together.


To be away from home and yet to feel oneself everywhere at home…the lover of universal life enters into the crowd as though it were an immense reservoir of electrical energy…

Charles Baudelaire – The Painter in Modern Life



Points of View – Hospital Control Room
Transforming Operations – Banking
Nudging a Tanker – Energy


  • Caledonian Sleeper
  • Vodafone
  • Telefonica
  • BP
  • Foreign & Commonwealth Office
  • Orange
  • J.P. Morgan

Let's chat...