The world thinks it’s moving at warp speed. Buzzwords accumulate like lost socks. It’s time to grasp the needle in the haystack.
Design Research tools & techniques help us look hard, listen, pull things apart, discern patterns, link things together, collate, analyse, and synthesise.
Evidence-based design. Qualitative and Quantitative. Feelings and Numbers.
Design Research brings tools to the table that support decision-making from the human point of view, complimenting business modelling, strategy, and organisation design. Design Research puts things together in new ways, new ways that can be measured.
The upshot: efficient, effective and unexpected ways of creating value.
- Observe, silently.
- Listen, actively.
- Question, childishly.
Then, let it SOAK.
Design Research, with GRIT.