Design Research, with Grit

aka Tenacious Investigation and Sensemaking

How It’s Done

Observe | Listen | Create

“Willingness to respond creatively to fear without trying to eradicate the source of the fear.”
Esperanza Spalding, musician.

Design Research, with Grit – digging into many points of view, adapting to changes in current….

There’s no normal.

It can be hard to get your bearings.

We can help you figure out new paths, see patterns and create malleable frameworks.

How we do it?

We’re insatiably curious.

We turn over stones and explore liminal spaces, applying Design methods to mix Big Data (numbers) and Thick Data (humans).

We synthesise evidence to weave stories leading to hypotheses – for services, for processes, for products, for policies.

We work with you to explore solutions that work for humans, businesses, and the world.


We believe design, and people, thrive in a culture of open, ongoing discussion.


Identify the root causes that will elevate your game, ensuring your strategy goes from theory to practice.

Evidence-based plans, activities, and delivery road maps to apply, now.

Our role: to explore and to build, with you.


To be away from home and yet to feel oneself everywhere at home…the lover of universal life enters into the crowd as though it were an immense reservoir of electrical energy…

Charles Baudelaire – The Painter in Modern Life



Points of View – Hospital Control Room
Transforming Operations – Banking
Nudging a Tanker – Energy


  • Caledonian Sleeper
  • Vodafone
  • Telefonica
  • BP
  • Foreign & Commonwealth Office
  • Orange
  • J.P. Morgan

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